Maybe! According to Quantcast statistics Bitcoin users are
* 88% male
* 48% have annual income above $50k
* 35% have annual income over $100k
* 26% have annual income over $150k
Bitcoin users are also, on average, more technical. But the demographic continues to grow and new services are making Bitcoin even more user friendly. You can stand out to these users and support Bitcoin growth by adding merchant tools to your website. Merchant tools are generally easy to setup and have low transaction fees.
Marketing and promotion is another reason you might start accepting Bitcoin. There is a community of Bitcoin advocates eager to spread the word of a new supportive business. If you are a first in your area or industry, share your story on the Bitcoin forums and with local/industry blogs.